A watch is not only a constant companion; it is also an expression of personal lifestyle. From the classic high-grade steel quartz watch to the mechanical It was in 1888 that businessman and industrialist Carl-Friedrich Bucherer opened his first watch and jewelry store in Lucerne, Switzerland, thus laying the foundations for a successful family business. Today, more than one hundred years later, we are proud of the fact that BUCHERER leads the Swiss watch and jewelry retail sector. The family-run business, steeped in tradition, is currently in its third generation and run by Jörg G. Bucherer, who is the Chairman of the Board of Directors. It has some 1100 employees. The name BUCHERER is known well beyond the borders of Switzerland and stands for quality at the very highest level. This is due firstly to our outstanding range, comprising almost 50 000 different items, and secondly to our staff, whose expertise, love of precious materials and company loyalty are exemplary. The pearl and gemstone creations designed and handcrafted in our own workshops likewise enjoy worldwid