www.surefoot.com
Surefoot is one of the most remarkable success stories in the annals of skiing. As Andy Bigford of Ski Magazine put it, “Surefoot has done more to keep skiers happy than any retail store in the world.” It’s no wonder then that Surefoot was awarded Ski Magazine’s Gold Medal “National Shop of the Year” in 2001, and has received regional Gold Medal “Shop of the Year” awards every year since opening its doors. Starting out in a tiny, closet-sized location in Park City, Utah, Surefoot has grown to numerous locations in North America and Europe and sold nearly half a million custom ski boots along the way. Surefoot’s growth and success is particularly amazing when you understand how the company came into being. Twenty-five years and nearly half a million pairs of boots later, Surefoot is now the world’s biggest and best ski boot specialty store. Their worldwide locations have a handpicked and personally trained corps of boot fitting specialists. Instead of power tools and guesswork, they now use precise state-of-the-art technology to deliver the guaranteed best fitting, best performing boots possible. In fact, most people who try Surefoot’s custom boots agree that they are the world’s most comfortable ski boots. At Surefoot we have a commitment to the next generation of skiers and racers. That’s why we have developed our Growing Pains program. This program allows for children’s growth and offers you the opportunity to keep your child in properly fitting boots at a reasonable cost.