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At the present time the Swiss watch industry is applying two parallel technologies: electronic technology, with the analog quartz watch (sometimes combined with digital display) and the more traditional technology of the mechanical watch which origin dates back in the 14th century.
Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.
Swiss watches covers both traditional manufacturing and new technologies (micro-electronics).
At the present time the Swiss watch industry is applying two parallel technologies: electronic technology, with the analog quartz watch (sometimes combined with digital display) and the more traditional technology of the mechanical watch which origin dates back in the 14th century.
Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.
Swiss watches covers both traditional manufacturing and new technologies (micro-electronics).
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